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VARD activities in Da Nang to prevent alcohol abuses harms

July 30, 2016, in Da Nang, Vietnam’s Association For Responsible Drinking - VARD implemented the communication campaign to prevent alcohol abuses harms, with the theme of “Don’t sell to under 18”, and partnered with NTSC via “Drink – Don’t Drive” propaganda in the framework of the live televised event of “Conneting Communities – for Traffic Safety”.

July 30, 2016, in Da Nang, Vietnam’s Association For Responsible Drinking - VARD implemented the communication campaign to prevent alcohol abuses harms, with the theme of “Don’t sell to under 18”, and partnered with NTSC via “Drink – Don’t Drive” propaganda in the framework of a live televised event of “Conneting Communities – for Traffic Safety”.

Attended the launch were representatives from the National Traffic Safety Committee (NTSC), Da Nang’s NTSC, representatives from relating departments, Vietnam Association for Beer-Alcohol and Beverages, sales representatives from alcohol businesses, national and local media agencies.

This was VARD’s activity to call for community joint effort in implementing the regulations on the ban on selling alcohol to people under 18 years stipulated in Decree No. 94/2012 / ND-CP dated 12/11/2012 of the Government on the production and sales of alcohol. Decision 244 / QD-TTg dated 02/12/2014 of the Prime Minister about the national policy towards 2020 on prevention of the harmful effects of alcohol abuse also set goals and measures to prevent and stop the access to and use of alcohol and other alcoholic beverages by people under 18 years old.



VARD campaign targets to mobilize the participation of 300 shops in various locations in the nation including Thanh Hoa, Vung Tau, Dong Nai, Quang Nam, Hue, Can Tho, An Giang, with focus on Da Nang, Ho Chi Minh City and Hanoi.

Dr. Nguyen Van Viet, VARD’s Chairman said: “VARD’s activity is to orient the community in using the products, to protect the youth physically and mentally, minimizing alcohol abuses harms for the society.”

According to Dr. Khuat Viet Hung, Executive Vice Chairman of NTSC, WHO report in 2014 showed that the percentage of people under 18 among traffic accidents victims with alcohol in blood accounts for 15%. So the campaign is a realistic action to prevent people under 18 to access to and use alcohol products, and being one urgent solution to reduce the ratio of traffic accidents relating to alcohol in general and especially relating to children in particular.

Later in the day, in response to the event "Connecting communities - For traffic safety” organized in Da Nang, the city selected by NTSC to implement the provincial pilot project on propaganda and handling of violations of regulations on alcohol content for drivers of road motor vehicles in 2016, VARD also implemented propaganda campaign "Drink – don’t drive" on the system of 120 buses and 1,000 taxis in the city of Da Nang.



The event was held solemnly at the 29/3 Square and televised live on Da Nang Radio - Television Danang, the HCM City Television (HTV4) and Vietnam television  channel VTV8, tracking thousands of people’s interest. Attending the event were Mr. Khuat Viet Hung – Executive Vice President in charge of NTSC, Le Van Trung - Deputy Head of Road Safety Board in Da Nang, Da Nang Department of Transportation’s Director, together with thousands of soldiers and officers, civil servants, the youth, students, drivers of transportation business enterprises in Da Nang.



VARD activities in Da Nang were to escalate its activities in 2015 with messages conveyed via 100 shops and 1,000 buses in Hanoi to conducting the missions identified by the Global Commitment of the leading alcohol producers.

The spread of the message on responsible drinking through activities in Da Nang, the friendly tourist and environment city expects to bring about practical results for the community..
 
MORE INFORMATION
The Vietnam Association for Responsible Drinking (VARD), coming into effect in March, 2015, was founded by advisors specialized in “Alcohol in Society” (AIS). VARD is the first non-profit model in Vietnam with the objectives to improve the awareness and habits in using alcohol products.
 
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